JFP Approved Label - Explained

How do you explain Eco-Friendly, Sustainability, Circular Economy, and Green to an 11 year old? You have to make it SIMPLE. We approve companies that are taking steps to make their products safer and better for people and the planet. We want to recognize and celebrate every step taken, every innovation, every new and creative idea that protects our planet.

Sustainable Materials

Look for products made from natural, renewable, and certified "biodegradable" materials.

Less Plastic or No Plastic

Almost all plastics are made from chemicals that come from planet-warming fuels (gas, oil, and coal). And plastic never fully decomposes and disappears, it just gets smaller and smaller.

Made without Harming Earth

The manufacturing process of a product can have a significant impact on the planet. Look for companies that prioritize reducing carbon emissions, water usage, and waste generation.

Made with Little to No Waste

Zero Waste means waste prevention and where all materials are reused. It forbids sending any unused materials to landfills or incinerators.

Uses Recycled Materials

Look for companies that use recycled materials in their products, because this helps keep waste out of landfills and conserves our precious natural resources.


Let's do our best to eliminate dangerous chemicals! In the outdoor space, PFC, Brominated Flame Retardant, Parabens, Phthalates are some the toxic chemicals to avoid.


If only all products could be compostable and biodegradable. Commercial composting is rare. If you find a product that is certified At-Home Compostable, then you have won! Also seek out products that are Marine Biodegradable!

Extremely Durable

This is no single-use product! It may be plastic... yet it will last a lifetime.